电子商务专业是融合计算机科学、市场营销学、管理学、法学和现代物流于一体的新型交叉学科。旨在培养创新精神、较强的管理能力和独立分析问题的能力,可从事现代商务管理、电子商务开发、应用与管理的高级专门人才。上学吧自考电子商务题库将这一块板块的内容进行了相应的分析和收集,希望考生可以坚持刷题,能够学有所获。现在就点击安装APP刷题。以下为试卷的详细内容:
一、单项选择题 (本大题共10小题,每小题1分,共10分)根据句子的意思选择一个正确的答案,请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Executing the e-business strategy online requires______careful business planning—it requires the technicians to build and maintain a site that can truly support the business over time.
A.better than
B.worse than
C.more than
D.less than
2、Keep all kinds of payment options available to your customers. Not everyone feels comfortable ______through a credit card, or has one.
A.buying
B.buy
C.bought
D.being bought
3、A computer hacker is someone who tries to ______computer systems, especially in order to get secret information.
A.get out
B.pull down
C.bring up
D.break into
4、After the online deal, you’d better immediately send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in ______.
A.a letter
B.a visit
C.a call
D.an email
5、Keep the customer ______of the order status at all times by email or by providing a tracking link.
A.uplifted
B.updated
C.remember
D.forget
6、The terms of an agreement or treaty are the ______that must be accepted by the people involved in it.
A.containers
B.conditions
C.confessions
D.considerations
7、He wants to transfer some money to the______of his daughter.
A.identity
B.title
C.data
D.account
8、Web storefronts______close. Being on the Web means our business will be open 24 hours a day, 7 days a week.
A.ever
B.never
C.often
D.always
9、They say China’s growth, though slower, is still very robust (强劲有力的)compared to the world’s_______economies.
A.another
B.the other
C.other
D.others
10、The report showed that 22% of Taobao customers in small towns used mobile application_______online. But the percentage declined to 17% in first-and second-tier cities.
A.shop
B.shopped
C.to shopping
D.to shop
二、阅读理解(本大题共10小题,每小题2分,共20分)本部分有三篇短文,每个问題有四个选项,请选择一个最佳答案,将其选出并将答题卡 (纸)的相应代码涂黑。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Passage 1It’s a goal for millions of families every year to keep the Christmas spending within a certain amount of money, but you can still afford the gifts because your loved ones will enjoy them. This concern is becoming greater and greater these days. Even so, there are several things that you can do to help.Hit the sales. No one wants to gel up at four o’clock in the morning and fight to get good deals on Black Friday (the first Friday at Christmas time). It’s surely very difficult to pick up the courage and get out there in the cold for a gold deal. But sometimes it can be well worth it. Many retailers offer specials all through the day. Some even offer online Black Friday specials, so we may still be able to get a great deal on Black Friday.Read advertisements regularly. Once the Christmas shopping season is coming, retailers will be hungry for business. They will try their best to get us into the store. Please read the weekly advertisements of sales among the major retailers from time to time. We may be lucky enough to find different prices for the same thing in different shops.Shop online.Some of us don’t like running from store to store to get the best price on the perfect gift. Some of us don’t like to go out in the cold at all, and then, we can do online shopping.The world of online shopping makes it possible for us to visit all the major retailers and some specially store on the Internet. We can find exactly what we are looking for at the best possible price without even having to leave the house. With traditional Christmas shopping, it will always take us a long time to wait if we want to get the perfect gift.11、The underlined word “specials” in Paragraph 2 means______.
A.赠品
B.奢侈品
C.特价商品
D.圣诞礼品
2、12、We can have more choices to get a good deal______.
A.on the Internet
B.in specialty stores
C.from salesmen
D.from retailers
3、13、In the passage the writer wants to______.
A.tell us to shop online
B.tell us the best way to do shopping
C.show us how hard it is to do Christmas chopping
D.give us advice on how to get a good deal at Christmas time
4、14、From the passage we can infer (推断)that______.
A.people are surely able to get a good deal on Friday
B.it is possible for people to buy the perfect Christmas gift with less money
C.retailers will be hungry because they are busy selling Christmas gift
D.with traditional Christmas shopping, people can’t buy the perfect gift
5、Passage 2Searching by keywords is the most common method of using a search engine,but the problems with keywords are the relatively imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. Directories like Yahoo try to (circumvent) the problem, but the manual process of classifying material on the Web takes up too much time, resulting in very few search results. Therefore new paradigms of searching are needed as well as new software that is able to categorize Web sites automatically.The majority of search engines come from the United Stales and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multicultural nature of the information society. The Internet has become a success throughout the world, but the American search engines operate with a US-centric company structure and tend to concentrate upon the English language. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.15、A major problem of keyword searching is______.
A.too little information
B.too much irrelevant information
C.too few exact results
D.too many meanings
6、16、The underlined word “circumvent” in the first paragraph is closest in meaning to_______.
A.avoid
B.include
C.approach
D.renew
7、17、Why do non-native English speakers have many disadvantages on the Web?
A.The Internet is run by native English speakers.
B.Computers are made in the United States.
C.Most resources are in English and contain American culture
D.Chinese information is too difficult to retrieve
8、18、Although search engines have their branches in many other countries, the American way of information presentation and their logic are still______.
A.easily seen
B.barely seen
C.unknown
D.unclear
9、Passage 3E-commerce websites are now a well known concept among all net users. Every net surfer has come across or used services of e-commerce sites at some point. Customers always prefer websites that offer them secure transactions at the time of payment. As the instances of online credit card theft and hacking having increased, so is the need installing secure and reliable mode of online payment.In any given e-commerce design package three things are most important —user friendliness extended features and quality. E-commerce can help your e-business achieve greater heights and profits with the help of many features.19、According to the writer, nowadays all net user are familiar with the concept of _______.
A.mode of online payment
B.design package
C.e-commerce websites
D.user friendliness
10、20、The need for installing secure and reliable mode of online payment results from_______.
A.credit card theft and harking
B.the extended features and quality
C.greater heights and profits
D.three important things
三、完形填空(一) 选择最佳答案充成句子。(本大题10小题,毎小题1分,共10分)在每小题列出的四个备选项中只有一个是最符合题目要求的,请将其选出并将“答题卡”的相应代码涂黑。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Teleshopping is becoming popular in Europe. The biggest Swedish company sells different kinds of things on TV in European countries, and in one year it can (21) about $ 100 million. In France there are two teleshopping (22)and the French spend about$ 20 million a year buying things (23)these channels for an hour every day last year. Now the government(24)opening other channels for teleshopping, including the largest American teleshopping company and a 24-hour teleshopping company. Cerman businessmen hope this new teleshopping will help them sell(25)things.Some people like teleshopping(26)they can do some shopping without leaving their homes, especially in the cities with heavy traffic.(27)at the tame time, other European do not like this new way of shopping. They call teleshopping “Junk on the Air”. They usually(28)the quality of the things sold on TV.The need(29)high quality makes the European teleshopping companies have to be different from the American companies.(30)will have to be more careful about the quality of the things they sell if they want to make money.21、()
A.save
B.earn
C.spend
D.lose
2、22、()
A.channels
B.companies
C.business
D.stations
3、23、()
A.with
B.through
C.to
D.from
4、24、()
A.suggest
B.agree
C.allow
D.accept
5、25、()
A.least
B.most
C.less
D.more
6、26、()
A.when
B.until
C.because
D.unless
7、27、()
A.So
B.But
C.Therefore
D.Or
8、28、()
A.look at
B.listen to
C.worry about
D.knock off
9、29、()
A.for
B.at
C.within
D.after
10、30、()
A.You
B.We
C.I
D.They
参考答案:
【一、单项选择题】
1~5 CADDB 6~10 BDBC
【二、阅读理解】
1~5 CADBB 6~10 ACAC
【三、完形填空(一)】
1~5 BABCD 6~10 CBCA
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