电子商务专业是融合计算机科学、市场营销学、管理学、法学和现代物流于一体的新型交叉学科。旨在培养创新精神、较强的管理能力和独立分析问题的能力，可从事现代商务管理、电子商务开发、应用与管理的高级专门人才。上学吧自考电子商务题库将这一块板块的内容进行了相应的分析和收集，希望考生可以坚持刷题，能够学有所获。现在就点击安装APP刷题。以下为试卷的详细内容：
一、单项选择题 (本大题共10小题，每小题1分，共10分)根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very_____market rather than a broad market.
A.specific
B.small
C.peculiar
D.shallow
2、Being on the Web means your business will be_____to an international audience.
A.invisible
B.hidden
C.happening
D.visible
3、Many sites______provide a long list of products______lump them a search button,making it difficult to find them.
A.either...or...
B.not only...but also...
C.neither...nor...
D.as well...as...
4、Write clearly and prominently all the sales and after-sales support terms so as to avoid______.
A.understanding
B.confusion
C.business
D.discussion
5、The instances of online credit card______and hacking are increasing.
A.loss
B.thieves
C.theft
D.use
6、The manual process of classifying material on the Web takes_____too much time.
A.up
B.in
C.on
D.of
7、Searching by_____is the most common method of using a search engine.
A.abstract
B.title
C.author
D.keyword
8、As people become even______patient with messages and content they don’t want, precision targeting will even more vital.
A.more
B.most
C.less
D.lest
9、A firewall______unauthorized access to your computer.
A.hides
B.protects
C.blocks
D.helps
10、You can use your mobile phones to_____the check, adding money to your account.
A.skip
B.scan
C.cash
D.keep
二、阅读理解(本大题共10小题，每小题2分，共20分)阅读下面的短文，在每小题列出的四个新选项中只有一个是符合题目要求的，请选择一个最佳答案，将其选出并将"答题卡"的相应代码涂黑。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Passage 1Virtually all e-commerce sites accept credit cards as their primary form of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there’s a bit more to it than that, in essence that’s all it is—a way to take payments online.There are three basic types of payment gateways. The first is an API (Application Programming Interface), This means that the customer never sees the payment gateway Web site—your shopping cart talks to it seamlessly in the background. This is generally the best option as it’s a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettling for the customers, and you’ll probably lose a few sales. Some third-party payment gateways allow you to customize the page design.There are also integrated payment gateways. In this scenario, you don’t need a merchant account from your bank—the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.11、Almost all e-commerce sites accept______as their primary form of payment.
A.debit cards
B.credit cards
C.money
D.checks
2、12、A payment gateway is simply a service which connects your Web site with the______.
A.bank
B.customer
C.company
D.world
3、13、With a third-party payment gateway, the customer starts the checkout process______, and completes the payment on the payment gateway site.
A.at the bank counter
B.in the credit card account
C.on your Web site
D.through a third person
4、14、As______does everything for you, it can be an easy for start-up business.
A.the third-party payment gateway
B.the integrated payment gateway
C.the Application Programming Interface
D.the merchant account
5、Passage 2In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration of they may decide that FDA’s rules are too strict and buy from Switzerland instead.Customers will still need to use their judgment. But precisely because the technology is new, electronic shippers are likely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent(到来，出现) of cyberspace may argue for fewer consumer protection laws, not more.15、According to the passage, what is a valuable competitive advantage in e-commerce?
A.new technology
B.government
C.an honest reputation
D.FDA’s rules
6、16、We can infer from the passage that in licensing new drugs the FDA in the United States is ______.
A.very quick
B.very cautious
C.very slow
D.rather careless
7、17、If a customer buys something that does not meet his expectation, what is probably the advantage of dealing through e-commerce over the present normal one?
A.It will be easier for him to return the goods he is not satisfied.
B.It will be easier for him to attain the refund from the seller.
C.It will be easier for him to get his complaints heard by other consumers.
D.It will be easier for him to complain about this to the government.
8、Passage 3Wal-Mart’s online experience is proof that success in the brick and mortar world doesn’t crate corresponding success in e-commerce.Offline, Wal-Mart is a sprawling giant, the world’s largest retailer. Its US stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is Wal-Mart employee.Wal-Mart’s dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart. com is distinctly back of the pack in terms of total online sales. Wal-Mart’s offline retail success isn’t replicated online because, says Spieler, “that’s not where their customer base is.”She notes the typical online shopper is a very different creature than the typical Wal-Mart customer. “People who shop at Wal-Mart like to go to the store,”she says. “Wal-Mart caters more to people with large families and people who aren’t in much of a hurry.”18、What is the meaning of “brick and mortar world”?
A.厂房
B.瓦片和泥浆
C.实体店
D.网店
9、19、“Wal-Mart’s offline retail success isn’t replicated online”means______.
A.offline sales is a failure
B.online sales is a failure
C.online sales is more successful
D.offline sales is more successful
10、20、According to the passage, who are probably NOT Wal-Mart’s typical customers?
A.people fond of store shopping
B.people fond of online shopping
C.people with large families
D.people with much space time going around
三、完形填空(一) (本大题共10小题，每小题1分，共10分)从所提供的选择项中选择一个最佳选项，并将“答题卡”的相应代码涂黑。未涂、错涂或多涂均无分。参考答案见试卷末尾
1、Experts suggest using a different password for every website you visit, and Changing the password every few months. It takes trouble to keep them in mind,but it’s well worth the effort. Be(21)with your passwords and make it difficult for someone to enter your accounts. The more(22)you make your password, the more difficult it is for someone else to figure(23). Use privacy setting(设置)on social websites to restrict entry into your personal information and limit the(25) of private information you share. Even seemingly innocent information you expose about yourself could be used against you. I once read about a burglary(入室盗窃).It(25)that the thieves selected that particular home by(26)a Facebook message.Information on Internet has made it easier for thieves to steal any information about you. Never(27)your full birth date. Never respond to e-mails delivering personal or financial information. Do not freely offer personal information to anyone (28)you are certain who you are dealing with. (29) the necessary (预防措施)is the best way to(30)you and your personal information stay protected.21、()
A.proud
B.creative
C.true
D.honest
2、22、()
A.careful
B.diligent
C.elastic
D.complex
3、23、()
A.out
B.away
C.on
D.in
4、24、()
A.number
B.pile
C.piece
D.amount
5、25、()
A.turned in
B.picked out
C.turned out
D.picked up
6、26、()
A.realizing
B.inquiring
C.reading
D.revealing
7、27、()
A.require
B.reveal
C.resemble
D.revise
8、28、()
A.since
B.until
C.as
D.when
9、29、()
A.Depending
B.Replacing
C.Taking
D.Liberating
10、30、()
A.ensure
B.separate
C.switch
D.spread
参考答案：
【一、单项选择题】
1~5 ADABC 6~10 ADCC
【二、阅读理解】
1~5 BACBC 6~10 BCCD
【三、完形填空(一)】
1~5 BDADC 6~10 CBBC
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