电子商务专业是融合计算机科学、市场营销学、管理学、法学和现代物流于一体的新型交叉学科。旨在培养创新精神、较强的管理能力和独立分析问题的能力，可从事现代商务管理、电子商务开发、应用与管理的高级专门人才。上学吧自考电子商务题库将这一块板块的内容进行了相应的分析和收集，希望考生可以坚持刷题，能够学有所获。现在就点击安装APP刷题。以下为试卷的详细内容：
一、单项选择题 (本大题共10小题，每小题1分，共10分)根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Without a firewall, you are not in______of who is and isn’t allowed to access your computer.
A.control
B.charge
C.command
D.view
2、Some business strategics will help an e-business______an international market.
A.break
B.break into
C.access to
D.break down
3、Legal counsel can______risks that arise from changes in the business environment.
A.solve
B.take
C.resolve
D.address
4、The Internet allows companies to_______costs and generate savings.
A.increase
B.raise
C.reduce
D.adjust
5、The Internet creates a _______ for e-businesses to enter international market.
A.stage
B.platform
C.room
D.role
6、Write clearly and prominently the sales and after sales support terms so as to avoid______.
A.misunderstanding
B.discussion
C.business
D.negotiation
7、The combination of______and real e-commerce would be the important trends of e-business in the future.
A.number
B.figure
C.digital
D.data
8、Most shopping carts support at least a dozen gateways, so check the list ______your shopping cart vendor’s website.
A.on
B.in
C.out
D.with
9、If you’re going to______globally, then you must take the time and effort to localize your content for each country that you target.
A.handle
B.manage
C.run
D.operate
10、Wal-Mart’s online experience is the_____that success in the brick and mortar world doesn’t create corresponding success in e-commerce.
A.evidence
B.proof
C.help
D.fact
二、阅读理解 (本大题共10小题，每小题2分，共20分)本部分有三篇短文，每个问題有四个选项，请选择一个最佳答案，将其选出并将答题卡 (纸)的相应代码涂黑。错涂、多涂或未涂均无分。参考答案见试卷末尾
1、Passage 1Searching by keyword is the most common method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines come from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches complete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.11、The problems with searching by keyword are_______.
A.the results are not precise and the information is more than necessary
B.although the results are more precise the information is abundant
C.although the results are not precise the information is not enough
D.none of the above
2、12、Which of the following is true about the search engines from the U.S.?
A.They operate with a US-centric company structure and tend to concentrate on various languages.
B.All of them have specialized in English resources and information.
C.It is not convenient for non-English speakers to use.
D.They provide only cultural resources and information.
3、13、It can be learnt that if a Japanese uses American search engines in Japan he may have the problem of_______.
A.having to learn English first
B.not being able to find the information that he needs
C.not knowing how to use the American search engines
D.having to try to understand the American way of thinking about things
4、14、Search engines cannot work very efficiently today because_______.
A.search engines on the Internet are very specific and not able to cope with multiple database formats and file types
B.search engines need to search over different categories to make searches complete
C.there is no coordination between the different types of search engines
D.all of the above
5、Passage 2Identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article, a personal observation, an unsolved problem, a small irritation, or a friend’s suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon, com and eBay began this way.Investigate the opportunity.Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: (relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store.)Many large-and-small-scale online grocery-ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.15、The probable way of identifying a consumer need in the marketplace is______.
A.discovering a gap between what people want and what is available
B.resolving a problem
C.purchasing over the Internet
D.observing a person
6、16、The statement “relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store” means_______.
A.regular visits to a grocery store are time-consuming and tiresome tasks
B.the busy professionals are freed
C.it takes the time-consuming and tiresome task away from the busy professionals
D.the busy professionals are no longer required to continue in their jobs
7、17、To investigate a real opportunity, you have to______.
A.investigate the number of individuals interested in purchasing the product or service
B.investigate the cost of manufacturing, marketing and distributing the product or providing the service
C.investigate whether satisfactory substitute products are already available
D.all of the above
8、Passage 3Create a high quality website that offers excellent information and resources to those visiting the site. The most effective strategy for placing yourself in front of potential customers still involve organic search engine results.Execute effective performance marketing campaigns.You can actually target potential customers based on the keywords they search for. Google AdWords is a powerful and efficient online marketing tool that allows you to take advantage of Google’s search functionality. Performance marketing is a powerful and efficient way to market your products or services since you can precisely analyze your target market based on how they search while only paying when someone actually clicks on your ads. It can seriously increase your targeted traffic with proper research, implementation, ad design, and ad copy.Don’t underestimate the value of quality links.A good link campaign will both improve your presence online as well as provide your business with credibility by linking your website with strategic partners.Email marketing is an absolutely essential e-business marketing strategy, and if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business overwhelmingly. The money is really in the list!Creating your own affiliate program is arguably the most effective way of growing your business and sales online. Affiliate marketing is like having your own online sales force working on a commission-only basis. By creating a powerful affiliate program, you can enable other website owners and online marketers to boost sales and traffic on your own site. In return you offer your affiliates a percentage of the sales they generate for you.18、The most effective strategies for placing yourself in front of potential customers involve_______search engine results.
A.potential
B.good
C.many
D.imaginative
9、19、By linking your website with strategic partners, you can earn______with potential customers.
A.fame
B.name
C.credit
D.credibility
10、20、Probably the most effective way of growing your business and sales online is______.
A.email marketing
B.an affiliate program
C.performance marketing
D.a high quality website
三、完形填空(一) (本大题共10小题，每小题1分，共10分)从所提供的选择项中选择一个最佳选项，并将“答题卡”的相应代码涂黑。未涂、错涂或多涂均无分。参考答案见试卷末尾
1、Viruses can worm their way into your computer from a variety of sources that contain viruses. Once viruses get into your (21)business computer, it can wreak havoc (22)a variety of ways that(23)from sending spam emails out to your database of customers to completely(24)your computer. The best way to(25) viruses, worms and other problems from(26)your computer and your online business is to install anti-virus software. Also be sure to keep the antivirus software (27).Hackers and other unauthorized individuals accessing information on your customers and personal and business financial information can create a myriad of problems including identity theft. In order to prohibit unauthorized sources(28)accessing all of this pertinent information, you should install a firewall, which(29) unauthorized access to your computer. It is just as important to(30)your firewall by updating it regularly to further protect your computer.21、()
A.offline
B.line
C.online
D.lining
2、22、()
A.from
B.in
C.out of
D.for
3、23、()
A.change
B.run
C.range
D.vary
4、24、()
A.breaking down
B.shooting down
C.closing
D.shutting down
5、25、()
A.prevent
B.prohibit
C.forbid
D.limit
6、26、()
A.infecting
B.affecting
C.effecting
D.disinfecting
7、27、()
A.update
B.up-to-date
C.out-of-date
D.updating
8、28、()
A.to
B.against
C.from
D.off
9、29、()
A.stops
B.allows
C.protects
D.blocks
10、30、()
A.maintain
B.serve
C.install
D.decorate
参考答案：
【一、单项选择题】
1~5 ABDCB 6~10 ACAD
【二、阅读理解】
1~5 ACDAA 6~10 CDBD
【三、完形填空(一)】
1~5 CBCDA 6~10 ABCD
如果这样刷题不过瘾，请立即安装APP刷题，历年真题、高质量模拟题应有尽有。
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